Repeat and referral business should be your biggest source of revenue.
As more and more states allow Paraprofessionals - Legal Document Assistants and Paralegals - to give legal advice and appear in court at the table next to litigants, the competition for new business is more challenging than it’s ever been.
Price-sensitive consumers will always look for the least expensive option. These are not your ideal clients.
Instead you need to focus on the clients you already have and turn them into brand advocates. To do this you need to make honesty, transparency and ethics your brand so existing clients remain committed to you and advocate for your business to their friends, family and business associates.
In this 45 to 60 minute breakout session Judith Weigle provides actionable strategies to show attorneys how to make honesty their brand.
As more and more states allow Paraprofessionals - Legal Document Assistants and Paralegals - to give legal advice and appear in court at the table next to litigants, the competition for new business is more challenging than it’s ever been.
Price-sensitive consumers will always look for the least expensive option. These are not your ideal clients.
Instead you need to focus on the clients you already have and turn them into brand advocates. To do this you need to make honesty, transparency and ethics your brand so existing clients remain committed to you and advocate for your business to their friends, family and business associates.
In this 45 to 60 minute breakout session Judith Weigle provides actionable strategies to show attorneys how to make honesty their brand.