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Raising the Bar on the Attorney Brand

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EXECUTIVE OVERVIEW

There is a movement in California and other states to allow Paraprofessionals - Legal Document Assistants and Paralegals - to give legal advice and to appear in court at the table next to the litigant.

This effectively adds an expansive list of less-expensive competitors to attorneys. We’ve seen this kind of disruption in other industries and it hasn’t always worked out well for the legacy businesses.

Consider Smile Direct Club and Uber. The public demanded better service and costs, and an option was created to deliver just that! Smile Direct Club and Uber were game changers in the dental, car rental, and taxi industries.

Dentists, car rental & taxi businesses were slow to see the oncoming storm and their income streams have been decimated.

Now Law! 

This doesn’t have to happen to attorneys. But The brand needs to change. The business model must change. And ethics must replace financial avarice. 

KEY TAKEAWAYS

Learning Objectives For Attorneys
1. Revise Business Model for Highest Ethical Standards
2. How to Work in the Best Financial Interest of the Client
3. Develop Trust and Long-Term Relationships Through Brand of Honesty

Learning Objectives For Law Students
1. How to say "No" to unethical requests from employers and clients
2. How to Work in the Best Financial Interest of the Client
3. How to Develop Trust and Long-Term Business Relationships Through Real-Life Solutions to Legal Problems. 
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DID YOU KNOW....

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RELATED BREAKOUTS

Anchor Your Business in Ethical Practices

As more and more states allow Paraprofessionals - Legal Document Assistants and Paralegals - to give legal advice and appear in court at the table next to t litigants, the landscape for legal services is facing unprecedented economic disruption.
More
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The perception of attorneys by the general public is not great. Decades of movies, TV shows and books have portrayed members of the bar as greedy, rich and focused on fleecing their clients at every opportunity.  
More
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Repeat and referral business should be your biggest source of revenue. As more and more states allow Paraprofessionals - Legal Document Assistants and Paralegals - to give legal advice and appear in court at the table next to litigants, the competition for new business is more challenging than it’s ever been.
More